JN Wine – Branding
Highly complimented by many of our clients, Kathryn’s work and our wines combine perfectly to enhance every visit here.
Case Study
We are delighted to have Kathryn’s high-quality, eye-catching art fronting our award-winning range of spirits.
Donal Farrell,
Mourne Dew Distillery asked Kathryn to create artwork on their bottle labels.
The brief was to be visually unique and tied to the provenance of their spirits.
They wanted to capture the natural beauty of the mountains of Mourne with distinctive packaging to help build their brand and allow it to stand out on crowded shelves.
It was important for this new brand that the artwork was eye-catching to create interest and drive sales.
At the very inception of our distillery business, we had decided that we wanted to create brands that were visually unique and at the same time tied into the provenance of our spirits.
Accordingly, we briefed Kathryn and asked her to produce artwork that would work as imagery on our bottle labels. She presented us with two sets of designs which have formed the core of our product branding since then.
The first was for our gin and whiskey products, for which we needed iconographic imagery to create a visual link between Mourne Dew Distillery and our Mourne heritage. To this end, Kathryn came up with a striking drawing of Slieve Donard and Slieve Commedagh, the highest peaks in the Mournes.
Kathryn’s second piece of art was very different. We wanted to create a brand for our Irish Poitins using a mythological character from Irish folklore, the “Pooka” (Púca in Irish). Kathryn’s pooka, which is now on our poitín bottles, perfectly catches the shape-changing nature of the fairy creature.
Free-flowing lines combine to create Celtic whorls from which an animal might eventually become a horse or a hare emerges. The resulting design on our spirit bottle has received much comment and compliments from our customers and is now a feature of our poitín products, helping us push the spirits into new markets.
We are delighted to have Kathryn’s high-quality, eye-catching art fronting our award-winning range of spirits.
Donal Farrell,
Click on an image to view a larger version.
Highly complimented by many of our clients, Kathryn’s work and our wines combine perfectly to enhance every visit here.
…Her (Kathryn) work is exceptional, with great attention to detail and a timeless feel to it…
Yet it also exposes the original brick walls and maximises the effect of her textured style of artwork. Our customers love it!